Effective as of January 1, 2020

This PRIVACY NOTICE FOR CALIFORNIA RESIDENTS supplements the information contained in the Privacy Policy of Wave Plastic Surgery and its affiliates (collectively, “Wave,” “we,“ “us,“ or “our“) and applies solely to our users who are residents of the State of California (“consumers“ or “you“) in relation to your use of our websites, mobile applications and other resources intended for use by us.

This Statement does not apply to our employees, job applicants, independent contractors, vendors, or business partners, and may not apply to the employees or independent contractors of our clients. This Statement uses certain words that are defined by California Consumer Privacy Act of 2018 and the regulations that implement it (the “CCPA”).

This Statement is our privacy policy, and we are providing you with notice of the personal information that we may have collected, used, and/or sold in the past twelve months and may continue to collect, use, and/or sell. It also is notice of your rights under the CCPA. This notice does not apply to your health information that is protected by other laws, to information collected as part of a clinical trial that is protected by other laws, or to information that is publicly available from federal, state, or local government records.

We also share with you that there may be laws that require or permit us to collect, use, and/or sell personal information for uses beyond what is in this notice.

  1. Notice of Collection and Use of Personal Information

We may have collected and will continue to collect the following categories of personal information about you:

  • Identifiers: meaning personal identifiers such as a real name, postal address, telephone number, email address, procedure interests, and unique personal identifier (such as a device identifier, cookies, beacons, pixel tags, mobile ad identifiers and similar technology, and other forms of persistent or probabilistic identifiers), online identifier, internet protocol address, and other similar identifiers;
  • Protected Characteristics: characteristics of classifications of individuals that are protected by California or US federal laws, including things like age, sex, and veteran and military status;
  • Online Activity: meaning internet and other electronic network activity information. Examples are your browsing history, search history, and information regarding your interaction with websites, applications, or advertisements;
  • Sensory Information: meaning audio, electronic, and similar information;
  • Educational, Professional and Employment-related Information; and
  • Inferences: inferences drawn from any of the information we collected to create a profile about you reflecting your preferences, characteristics, predispositions, behavior, and attitudes.
  1. Why We Use Your Personal Information

We may have used and may continue to use your personal information for the following business purposes:

  • performing services, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing advertising or marketing services, providing analytics services, or providing other similar services;
  • auditing related to your current interaction with us and related transactions, including for example counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance;
  • short-term, temporary use, including for example the contextual customization of ads shown as part of a current interaction with you;
  • detecting security incidents, protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for that activity;
  • debugging to identify and repair errors that impair existing intended functionality;
  • undertaking internal research for technological development and demonstration to identify and fix errors, understand how visitors use our Site, research and test different features, and analyze how visitors arrive at and use our Site; and
  • undertaking activities to verify or maintain the quality or safety of our services or devices and to improve, upgrade, or enhance our services or devices by storing and using information about your use of the Site, such as your search activity, pages viewed, and the date, time and duration of your visits, to understand and improve usage of the Site.

Also, any reviews or other content that you submit to third-parties about our Site or Services are assumed to be intended for public display and are therefore viewable by the public and may appear on our Site, including your name, any photos the review platform permits you to share, and any other personal information you divulge.

  1. Potential Sources of Personal Information

We may collect personal information from the following categories of sources:

  • directly from you, such as when you provide us your contact information;
  • from your devices, such as when you visit our website; 
  • companies that are our affiliates and subsidiaries; 
  • vendors who provide services to us or for us;
  • online advertising services and advertising networks; 
  • our business partners; 
  • government entities; 
  • public domain sources; and 
  • social networks. 

Not all information collected may be personal information, and some cookies are necessary to use different functionalities of our Site. The personal information collected may include information about your computer and internet connection, like IP address, operating system, and browser type.

  1. Your Rights Regarding Your Personal Information

Subject to certain limitations, you have certain choices regarding your personal information:

  • Request to know: You may have the right to request to know the personal information we have collected, used, disclosed, and sold: the categories of your personal information that we collected during the prior twelve months as well as the categories of your personal information that we sold or disclosed for a business purpose to a third party during the prior twelve months, the categories of the sources of the personal information that we collected, the business or commercial purpose for collecting or selling your personal information, and the category of third parties to whom we disclosed or sold your personal information. You may exercise this right twice a year.
  • Deletion: You may have the right to request that we delete certain personal information we have collected from you.
  • Opt-Out of Sale: You may have the right to opt-out of the sale of your personal information, where applicable; and
  • To not be discriminated against for exercising any of the above rights.

You may exercise your California privacy rights under the CCPA, to submit an access or deletion request, or opt out of the sale of your personal information, by calling us at 888-330-3017.  

If you do not have an account used to comment on our blog, use our photo gallery feature, or have contacted us previously through a form on our Site, we will not have enough information about you to verify your Right to Know and Right to Delete requests, as we do not keep sufficient information necessary to reidentify and link you to a prior visit our website where data may have been collected. As such, we will be unable to verify and honor your requests. 

Wave will not sell your personal information without your prior consent.

  1. Sale of Personal Information

Under the CCPA, a “sale” means providing to a third-party personal information for valuable consideration. It does not necessarily mean money was exchanged for the transfer of personal information. Due to the ambiguities in the CCPA, we will continue to evaluate some of our third-party relationships as we wait for final regulations and guidance. We provide Usage Data to advertising partners, which enables us to participate in analytics and conversion tracking systems. We will continue to update our business practices as regulatory guidance becomes available and provides clarity on what constitutes a sale transaction, particularly in the advertising ecosystem.

  1. Changes to this CCPA Privacy Notice

We reserve the right to change or modify this privacy notice and any of our Services at any time and any changes will be effective upon being posted unless we advise otherwise. By continuing to use the Services after changes are made to this privacy notice, you agree to such changes.  We encourage you to periodically review this privacy notice for the latest information on our privacy practices.

  1. Contact Information

You may contact us by emailing us at or call us at 888-674-3001